Know what remarketing is, what its function is and how to use it in your Digital Marketing strategy to get more results Remarketing is an online advertising technique that displays ads to users who have already had contact with the brand, such as website access. To create remarketing lists with the […]
Understand what conversion rate is and learn how to optimize your marketing and sales results by tracking this metric Many companies look at the conversion rate as a metric to be used as a thermometer to understand the real efficiency of the website or a specific page’s communication. There are those who […]
Ad extensions on Google Ads are add-ons like phone number, address, website links and ratings on standard ad texts. They can help increase clicks as they take up more screen space and have user-relevant information, which can improve your campaign’s CTR. Anyone who works with sponsored links knows that […] […]