Media

Programmatic media: what it is and how to implement this way of buying ads in practice

Programmatic media has revolutionized the advertising market and has been transforming the way companies communicate with their consumers Until a few years ago, the online media purchase process—display and video—was completely manual and time-consuming. To advertise on the internet, it was necessary to negotiate separately with each site on which […]

Search Engine

All about Customer Acquisition Cost: what is it, how to calculate and how to optimize your company’s CAC

Find out how the marketing team can optimize CAC to extract more results in your day-to-day and optimize your investments Customer Acquisition Cost (CAC) is the result of the sum of investments made in Marketing and Sales divided by the number of customers conquered in the same period. It is an […]