Search Engine

All about Customer Acquisition Cost: what is it, how to calculate and how to optimize your company’s CAC

Find out how the marketing team can optimize CAC to extract more results in your day-to-day and optimize your investments Customer Acquisition Cost (CAC) is the result of the sum of investments made in Marketing and Sales divided by the number of customers conquered in the same period. It is an […]

Digital Marketing

Storytelling: what it is and how to apply it to your agency’s daily life

Storytelling is the ability to convey content through elaborate plot and engaging narrative, using words and audiovisual resources; find out how your agency can take advantage of it! Storytelling is the ability to tell stories using an elaborate plot, engaging narratives, and audiovisual resources. The technique, whose character is persuasive, helps […]