Understand what conversion rate is and learn how to optimize your marketing and sales results by tracking this metric Many companies look at the conversion rate as a metric to be used as a thermometer to understand the real efficiency of the website or a specific page’s communication. There are those who […]
Do you want to be an entrepreneur in the agency market and don’t know where to start? In this article we show you the first steps, check it out Would you answer “YES” to the descriptions below? 1 – Entrepreneurship is at its core? 2 – Are you creative? 3 – […]
Find out what you should ask to understand how the Digital Marketing panorama is in your company and prepare a good plan based on it! The beginning of the year is usually the most appropriate time for companies to make an annual plan and define what are the goals and […]
Smartphones are part of people’s lives almost 24 hours a day, so it’s worth knowing some mobile marketing actions Just look to the side, it can be in a queue, on the bus, in a restaurant and even at home to catch someone fiddling with their cell phone, isn’t it? And […]
Ad extensions on Google Ads are add-ons like phone number, address, website links and ratings on standard ad texts. They can help increase clicks as they take up more screen space and have user-relevant information, which can improve your campaign’s CTR. Anyone who works with sponsored links knows that […] […]
Learn about some of the main Google ranking factors and how they influence your website’s organic results What are Google’s top ranking factors? That’s the 1 million dollar question (it could be 10 or 100 million, depending on your business) when it comes to SEO. Blue World City give the answer for […]
The human resources area, in general, has a large amount of data; what can make the difference is how we use them to forecast hiring, dismissals, performance, etc. The importance and awareness of companies in making data-based decisions is gaining more and more relevance. In order to make better decisions, data is collected, […]
Planning, organizing, content and analysis are all part of the work of social media. Know everything that is part of this professional’s routine! Do you consider your work to be really effective on social media? Efficiency is understood as the ability to manage and execute routine activities with maximum performance and minimum mistakes. […]
Check out a step by step on how to make a Live on Facebook and learn how to align the broadcast with your Digital Marketing strategy Recently, we talked here on the blog about the Boom of Lives on Instagram, which are dominating the social network and helping companies, partners and customers to connect […]
A few words can increase or hinder your Marketing and Sales results; know everything about microscopy and understand how to apply it Microcopy is a small piece of text that is intended to instruct, convince and alleviate the reader’s concern. In this way, it reduces friction and makes it easier to carry […]